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About us

Ginger is a global, award-winning leadership communications company. For more than 15 years, we’ve been successfully developing authentic and influential leaders and game changers across the globe.

Ginger’s founder, Sarah Lloyd-Hughes, is a leadership communications expert, TEDx speaker, award-winning social entrepreneur and coach, and author of the best-selling book ‘How to be Brilliant at Public Speaking’ (Pearson).

All of Ginger’s talented trainers are qualified coaches who are passionate about achieving transformative results for the individuals, teams and companies we work with. From ex-journalists and marketing experts to corporate leaders and renowned academics, our team brings diverse experience to help unlock your unique strengths and elevate your leadership impact.

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What it means to be ‘Gingered’

Ginger’s bold and spicy approach turns dry, theory-laden training on its head. Many people describe the experience as being ‘Gingered’ – with far-reaching results and positive impact on their entire professional career.

  • We take participants on a journey that transforms confidence and impact
  • We celebrate and champion personal strengths and talents, working with leaders to unlock their unique brilliance
  • We help people express what they care about, boosting diversity of voices in organisations and across industries
  • We amplify presence and impact, using storytelling to build connections and strengthen relationships
  • We equip leaders with the courage to act rather than waiting to feel ‘100% ready’
  • We help people connect to their values and articulate an inspiring vision for change
  • We encourage a mindset of ‘servant leadership’, helping leaders to articulate their ideas so they make a greater impact at work and in society… and then galvanise others to do the same
  • We put impersonal, robotic, corporate mumbo-jumbo where it belongs…and give it a good flush afterwards!
Look at our courses

Our Values

Authenticity

Authenticity

Embracing our uniqueness, being real, acting with integrity and speaking like a human.

Generosity

Generosity

Leading in service of others, nurturing each other’s strengths, and sharing wisdom and experience.

Courage

Courage

Being fearless and daring to say what needs to be said to inspire change.

Spice

Spice

Using creativity, humour and a touch of mischief to make things memorable and interesting.

Testimonials

Logo of BW Workplace Experts BW – Rebecca Edridge

Ginger Amplify training was a course I didn’t know I needed
until I did. The trainers were incredibly well-knowledged and supportive
and took us through this course in such a personable way. It was definitely
a challenging process but I can’t thank the team enough.
Course: Amplify
NPS: 89


University of South Wales Logo University of South Wales – Cathryn Smith

Ginger sessions have been the highlight of these events over the last 4 years. I enjoy every single session and always leave with additional knowledge and confidence in my ability

Course: Present with Influence

NPS: 75

 


GurantCo Company Logo GurantCo – Betsy Ambler 

Ginger offer engaging, practical and fun sessions!

Course: Public Speaking Foundations

NPS: 70

 


Big Hand company logo Big Hand – Briana McCrory            

I commissioned Ginger to run four different masterclasses to 50 client-facing BigHanders. Every session gave us actionable takeaways, that collectively can drive greater value from our presentations and engagements. The sessions were highly engaging and very well run! Highly recommend!

Course: Essentials of Storytelling

NPS: 70

 


Estates Gazette - Logo Estates Gazette – Brad Lapthorne

What a wonderful group of people the Ginger team are, Purpose Driven Leadership is the second course I have done with them and I can confidentially say they have had the biggest impact on my personal and professional development of any external trainers I have encountered!

Course: Purpose Driven Leadership

NPS: 92


Lloyds Banking Group - HQ Lloyds
Banking Group

The energy, passion and professionalism of the whole ginger team was inspiring, motivating and energising. I now feel able to just do it. Thank you

Course: Storytelling for Business

NPS: 80

 

 

 


Banking Group
Curinos - modern tech company Curinos

Ginger transformed what could have been another top-down strategy rollout into a genuinely collaborative process. Their facilitation didn’t just extract ideas from our leadership team – it helped us integrate them into a cohesive and compelling whole. They created space for every ELT member to contribute meaningfully, then skilfully helped us weave those diverse perspectives into messaging that felt both unified and authentic. The result was an articulation of the strategy that the entire leadership team truly owned. Ginger’s ability to balance structure with flexibility meant we left with both clarity and conviction about our path forward.

Course: Diamond Edge

NPS: 75


Ginger in UAE- training Dubai Chamber of Commerce            
Dr Alfadhel Bin Mana

The Leadership team at Dubai Chambers have experienced storytelling and leadership communication from a new perspective, which allowed them to expand their horizons and consider new cultivation methods towards their leadership styles. This was possible due to Robin’s ability to stress the team and connect with them from the heart, using exercises that touches topics that are in the core of what they value in life, and allowing them to synergise in a seamless manner. As the Director of Human Capital at Dubai Chambers, and with the responsibility of developing leaders, I highly recommend working with Robin and Ginger Team to explore what it means to communicate as leaders and enhance “Public Speaking.”

NPS: 70


Dr Alfadhel Bin Mana
We invite all users from the Americas to visit our Americas website here